Have you ever been shopping for a car and the sales person says “just picture it in your driveway”? Well the Pfaff Porsche Dealership in Canada has taken this to the next level. They have positioned a new Porsche 911 (991) Carrera to where when a picture is taken at the correct angle, it appears to be in the driveway.
They targeted a more affluent neighborhoods in Toronto and took the pictures and created the brochures that they passed out right in the neighborhood in a van with a mobile computing setup. This direct marketing campaign returned an amazing 32% response rate. Watch the video above and see exactly how they did it.
Do you think this may be a new trend for automotive dealerships? Let us know in the comments.
I first saw this video on the 9 Magazine site.